SERRAMONTE PRESENTS HOLIDAY FASHION SHOW AND MODEL CASTING CALL - WINNER RECEIVES $10,000 CONTRACT

         Open Casting Call – All Invited To Participate   

         Daly City, CA (November 15, 2005) – On Saturday, November 26, Serramonte will host a Holiday Fashion Show presented by SomaGirls.tv, a San Francisco-based modeling agency. At 2 and 4 p.m., professional teen models and children models from the Bay Area will present Serramonte’s winter fashions.

          Following the fashion shows, SomaGirls will host a special casting call and talent search to find the next “SomaGirl,” at 4:30 p.m. The winner will be crowned immediately following the casting call and offered a $10,000 modeling contract. All interested and prospective models are invited to participate. Just complete the entry form, pose for a photo and participate in an interview.

          “Since our founding in 2001, Soma Management has been committed to bringing together the worlds of beauty, fashion, entertainment and media with business and technology,” said Soma Management President and CEO E.C. Morgan. “This fashion show and casting call continues that tradition as we search for the next SomaGirl.”

Each fashion show will conclude with real falling snow. Unlike the messy flakes of plastic, paper or ice commonly used by Hollywood’s movie studios, MagicSnow™ creates a spectacular snow fall that dissolves upon contact.

Serramonte is a premier shopping destination forNorthSan MateoCounty with more than one million people in a 10-mile radius featuring more than 120 diverse shops, restaurants and services. Tenants include: anchors Target Greatland, Macy’s and Mervyn’s; specialty shops Hollister Co., Pac Sun, Journeys, Victoria’s Secret Beauty, Forever 21, Hot Topic, The Children´s Place, Starbucks, Kay Jewelers and Sanrio. Serramonte is located in Daly City, CA, off Hwy 280, on Serramonte Boulevard. For more information visit www.serramontecenter.com.

SerramonteCenter is owned by Capital AND Counties U.S.A. INC., headquartered in San Francisco. Capital and Counties U.S.A. Inc., a real estate investment and development company, is part of the U.K. based Liberty International PLC. The U.S. subsidiary has approximately 2.7 million square feet of office and retail space under ownership. U.S. property holdings are focused in California and also include Plaza Escuela, Walnut Creek; The Marketplace Center, Davis; The Senator Office Building, Sacramento; The Willows Shopping Center, Concord; and The Pacific Financial Center, Los Angeles. 

Jones Lang LaSalle (NYSE: JLL) is the world’s leading real estate services and money management firm with a portfolio of approximately 800 million square feet of property under management worldwide, including more than 280 shopping centers on four continents. In the United States, Jones Lang LaSalle is the largest third-party manager of regional shopping centers with a 33-million-square-foot portfolio of more than 50 regional malls and transportation terminals across 23 states plus the District of Columbia. For more information visit www.joneslanglasalle.com/retail.

 

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